ATL and BTL marketing are two distinct approaches used in advertising and marketing to reach and engage target audiences. Here’s a breakdown of each: ATL marketing refers to mass media methods that are used to target a wide audience. These methods are not specifically directed at individual customers but are designed to reach a broad […]
The construction sector in Montenegro is experiencing a mixed performance while there has been some growth in specific areas, challenges remain. The value of completed construction projects in the first quarter saw a 3.4% increase compared to the same period in the previous year. However, there was an 11.2% decrease in value compared to the […]
CEFTA primarily aims to foster trade and economic growth by reducing trade barriers, harmonizing product standards, and enhancing administrative processes in trade. Additionally, the agreement seeks to establish a stable political and economic environment conducive to attracting foreign investment and bolstering regional cooperation. A notable achievement of CEFTA is the substantial rise in trade volume […]
#Dubai‘s Roads and Transport Authority (RTA) has replaced 14,400 traditional lighting units with contemporary, eco-friendly #LED lights. This upgrade included at least 39 tunnels and crossings, spanning a total of 22.6 km.
#PITTSBURGH City Council has approved a plan to study the upgrade of #STREETLIGHT in the city. The study will explore converting high pressure sodium lights to energy-efficient #LED versions and consider the addition or removal of street lights. Over two million dollars allocated for studying the conversion to LED lights. LED lights would offer energy […]
#TOSHIBA Corporation has unveiled a technology breakthrough in photoluminescence, a novel phosphor that delivers excellent solubility in polymers or organic solvents, where it is transparent and colorless under visible light, and that emits persistent red-light emissions under UV light, with excellent color purity and a luminescence six times that of current phosphors. These characteristics open […]
Some experts are already predicting significant reductions in street lighting as autonomous vehicles gain adoption. Advanced sensors in autonomous vehicles, such as #LiDAR don’t require visible light for sensing and navigation. Will this result in electric lines, telephone lines, and street lights all being removed from poles?
#INVENTRONICS is pleased to announce the successful acquisition of the relevant Digital Systems business in Europe and Asia from ams #OSRAM. This acquisition demonstrates Inventronics’ commitment to providing exceptional technology its global customer base while leading the transformation to cost-effective, intelligent, connected lighting. The OSRAM Digital Systems business in Europe and Asia employs around 600 […]
A Norway based prominent lighting company announced its shift from utilizing first-hand aluminum to recycled aluminum in the production of its LED lights. This change has already taken effect for one of the company’s most popular luminaires and plans to extend it to other product families are in progress. By adopting recycled aluminum, the company […]
According to a recent study in Science, the average brightness of the night sky has increased by 9.6% between 2011 and 2022, which is a higher rate than expected by many experts. The challenge is that standard tools used for measuring light pollution, like weather satellites, are not good at detecting blue light emitted by […]